“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete."
— Buckminster Fuller
Ali Madad
Principal & Founder
Role
Designer, AI Engineer, Strategic Advisor
Affiliations
- • Software Safety Standards Panel
- • Member, Coalition for Health AI (CHAI)
- • Advisor, Alchemain
- • Advisor, A Better Goodbye
- • Board Certified Patient Advocate (BCPA)
- • Member, ACM
- • 5 Design Patents granted
Ali Madad is a designer, builder, and applied-AI researcher focused on shipping safe, reliable systems. As Principal at SCTY and founder of GiveCare—an SMS platform for caregivers—he embeds agentic workflows, memory, and evaluations into real workflows to deliver measurable impact.
His portfolio spans health and creative work, from Fitcoin to caregiver-support systems at scale. He lectures at Columbia Engineering and NYU.
A Board-Certified Patient Advocate (BCPA), he serves on the Internet Safety Labs Software Safety Standards Panel, is a member of Coalition for Health AI (CHAI), and holds five design patents.
His work at the intersection of AI and design is featured in the forthcoming "Brands in the Age of AI" (SVA).
Selected Work
Reel
Iconic Innovations
Loyalty Redefined
Happiness in a Bottle
Journey Mapping
Variable Typography
Orchard Installation
FitCoin App
Fluid Dynamics
Personalized Protocols
Call Center AR
Dynamic Workplace Game
How We Work
From strategy to shipping—flexible engagements that meet you where you are.
Strategy Session
Develop focused strategy
Hands-On Workshop
Hands-on experimentation
Organizational Embed
Transform into cohesive strategy
Product Build
Launch differentiated products
Core Capabilities
Ready to Build?
Whether you need a strategy session or a full product build, we're ready to help you navigate the AI era.