“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." — Buckminster Fuller
Ali Madad
Principal & Founder
Designer, AI Engineer, Strategic Advisor
Affiliations
- •Software Safety Standards Panel
- •Advisor, A Better Goodbye
- •Board Certified Patient Advocate (BCPA)
- •Member, Association for Computing Machinery (ACM)
- •5 Design Patents granted
Ali is Principal at SCTY, an innovation consultancy, and Founder of GiveCare, an AI-powered SMS platform simplifying caregiving for families.
He specializes in AI transformation, brand revitalization, and digital product development, helping marketing and creative teams navigate AI integration in ways that enhance workflows, fuel innovation, and drive measurable business impact.
His expertise spans retrieval-augmented generation (RAG), query understanding, prompt engineering, embedding fine-tuning, and MLOps observability, but his real focus is bridging the gap between AI capabilities and business outcomes.
Ali partners with visionary brands, leveraging strategic design and advanced technology to build meaningful, human-centered products and experiences—like ADP's first rebrand in 70 years and Fitcoin, a blockchain-enabled fitness wearable.
Reel
Iconic Innovations
Loyalty Redefined
Happiness in a Bottle
Journey Mapping
Variable Typography
Orchard Installation
FitCoin App
Fluid Dynamics
Personalized Protocols
Call Center AR
Dynamic Workplace Game
Our Approach
Strategic frameworks for AI transformation and implementation
Vision Sprint
“Where should we play?”
Audience: C-suite, GMs, ECDs
Length: ½-1 day session
Outcome: Maps 3–5 AI bets
Focus: 90-day roadmap & KPI sheet
Key Benefits
- •Quickly clarify your strategic AI bets.
- •Align executives around a clear AI vision.
- •Produce a tangible, actionable roadmap and KPIs.
- •Accelerate decision-making with targeted 90-day outcomes.
Maker Lab
“How do we start today?”
Audience: Teams
Length: 1-day workshop
Outcome: Team-level fluency with new tooling and processes
Focus: Guided experiments to upskill and explore
Key Benefits
- •Equip teams to confidently use AI tools in daily work.
- •Conduct practical, guided experiments immediately.
- •Upskill your people for immediate productivity gains.
- •Foster hands-on fluency with emerging AI technologies.
Transformation Program
“Embed AI into the org.”
Audience: Exec, Department heads, Ops
Length: 12-week OKR-driven engagement
Outcome: Process redesign, enablement, change comms
Focus: Ongoing culture transformation
Key Benefits
- •Redesign core processes to integrate AI smoothly.
- •Clearly measure AI's impact on roles and performance.
- •Build internal capabilities through strategic training and enablement.
- •Establish a culture that embraces continuous AI-driven improvement.
Product Incubator
“Ship an AI product.”
Audience: Product, Tech, Marketing
Length: Varies per MVP cycle
Outcome: From concept → MVP → iteration
Focus: Ownership in the AI-native era
Key Benefits
- •Move rapidly from concept to tangible AI-powered MVP.
- •Own a scalable, innovative AI solution in-market.
- •Validate products continuously with real customer insights.
- •Establish new revenue streams through AI-native products.
Clients & Collaborators
Marketing & Advertising Agencies
Exploring AI-driven creative augmentation and workflow optimization
Brands & Businesses
Looking to revitalize their digital presence with AI-powered solutions
Founders & Teams
Building AI-first products and needing strategic guidance
Enterprise Innovation Leaders
Scaling AI adoption and optimizing workflows across teams
What Our Clients Say
Hear directly from people we’ve helped
It's both a primer and a vision workshop for senior people who are on the hook to make defining decision on the understanding and use of AI in their fields.
Ali is our compass as we navigate the complex AI landscape. His deep knowledge and ability to explain tools simply and succinctly makes implementation clear and effective
An all-day, hands-on creative immersive AI workshop that blended the 'why' with the 'how'—giving us practical results, fresh energy, new perspectives, and a path forward.
This workshop made AI feel a lot more usable and a lot less abstract. It helped me understand how to actually work with the tools, not just throw things at them and hope for the best.
Ali helped me navigate the noise around AI, clearly vet opportunities, and sharpen my overall product strategy. He made a complicated landscape feel practical and far more manageable.
This was the first time I got my hands on a text to video tool. It's a before/after moment—a marker in my experience as a creative. The workshop felt like an investment in my career.
Ready to Work Together?
You're ready to build an AI-native product or experience—not just add AI features
You're overwhelmed by tools, frameworks, and implementation choices
You want AI to enhance creativity, efficiency, and product differentiation
You need external expertise to evaluate, de-risk, and accelerate AI adoption