Built fromwhat youragencyalready knows.
SCTY builds AI systems for creative organizations: agencies, studios, and brand teams that need more than prompts, demos, or one-off automation. We start with the work they already have: client history, brand rules, briefs, decks, research, approvals, campaign results, and the judgment usually trapped in a few senior people’s heads.
We turn that material into a control layer for AI-native creative work. The system remembers context, coordinates agents and handoffs, helps produce briefs, content, reports, and client tools, and keeps sources, decisions, approvals, and results attached to the work.
The shape changes by client: a backstage agency OS, campaign intelligence lab, living brand system, content engine, or client-facing AI product. The standard does not: useful, inspectable, and able to improve.
Ali Madad founded SCTY after fifteen years inside creative organizations — Ogilvy, Deloitte Digital, Havas, Razorfish, Rockwell Group — working with Coca-Cola, IBM, ADP, Samsung, Disney, and Wells Fargo. He has run studios, led rebrands, and shipped products at the scale SCTY's clients operate at. Two companies he joined were acquired while he was there.
He built SCTY to fix the problems he kept seeing from the inside. He also created GiveCare, an AI-powered SMS platform for family caregivers. Advisory board: Alchemain, Nova Personas. Five design patents. Board Certified Patient Advocate. NVIDIA Agentic AI Professional.