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Brand OS & Synthetic Personas in Brands in the Age of AI
by SVA Masters in Branding
Latest Post
The Eval Problem: How Do You Benchmark What Can't Be Scored?
AI benchmarks work when there's a right answer. But creativity, emotional intelligence, cultural sensitivity—the domains where AI is increasingly deployed—don't have right answers.
Focus Areas
"Ali is our compass as we navigate the complex AI landscape. His deep knowledge and ability to explain tools simply and succinctly makes implementation clear and effective."

Sylvain Tron
Managing Director
Reel

Iconic Innovations

Journey Mapping
Loyalty Redefined

FitCoin App

Call Center AR

Personalized Protocols
Variable Typography

Happiness in a Bottle

Dynamic Workplace Game
Fluid Dynamics

Orchard Installation
Let's discuss how we can help you navigate the AI era.