phenology

1.3M women enter menopause each year—and 73% don’t treat their symptoms. Phenology is a lifestyle approach to an overlooked lifestage: for women who weren't born yesterday.

phenology

1.3M women enter menopause each year—and 73% don’t treat their symptoms. Phenology is a lifestyle approach to an overlooked lifestage: for women who weren't born yesterday

As a women-led health initiative we leveraged experience and expertise with science-backed, holistic menopause solutions to help guide women through every stage of their journey. 

As a women-led health initiative we leveraged experience and expertise with science-backed, holistic menopause solutions to help guide women through every stage of their journey. 

Phenology's holistic line of science-backed, naturally-powerful health and beauty essentials are designed uniquely for modern women. Using patent-pending daily supplement formulations and cutting edge cosmetic and rescue products help manage a wide range of perimenopausal and menopausal symptoms, including hot flashes, sleep disruptions, mood changes, loss of energy, and dry skin.

Phenology's holistic line of science-backed, naturally-powerful health and beauty essentials are designed uniquely for modern women. Using patent-pending daily supplement formulations and cutting edge cosmetic and rescue products help manage a wide range of perimenopausal and menopausal symptoms, including hot flashes, sleep disruptions, mood changes, loss of energy, and dry skin.

Phenology delivers timely relief and expert guidance through each stage and symptom of menopause. With the first, at-home hormone tracking program and online support with targeted supplements and proven rescue remedies, Phenology is redefining menopause science to support and empower women through their menopause journey.

Phenology delivers timely relief and expert guidance through each stage and symptom of menopause. With the first, at-home hormone tracking program and online support with targeted supplements and proven rescue remedies, Phenology is redefining menopause science to support and empower women through their menopause journey.

The meteoric rise of Phenology began as 0-1 concept incubation, utilizing mixed methods research, business modeling and strategic offering development. We worked closely with Pentagram NY and Pentagram UK to articulate the then nascent brand and build out a robust brand, identity and packaging system.

The meteoric rise of Phenology began as 0-1 concept incubation, utilizing mixed methods research, business modeling and strategic offering development. We worked closely with Pentagram NY and Pentagram UK to articulate the then nascent brand and build out a robust brand, identity and packaging system.

In the search for product-market fit, value propositions in acquisition channels were tested and iterated upon. 

In the search for product-market fit, value propositions in acqusition channels were tested and iterated upon.