MOTO X

Featuring a plethora of customizable colors, details, features, and personalization options, the Moto X launch campaign was recognized as one of PSFK's Most Innovative Ad Campaigns of the Year. 

moto x

With a plethora of customizable colors, details, features and personalization the Moto X launch campaign became one of PSFK's Most Innovative Ad Campaigns of the Year.

We transformed the Moto Maker, an online configuration tool for the Moto X, into a tangible experience on a piece of paper. Users could touch the color swatches to see the phone's back change color. This feat involved intricate printcraft using conductive ink and extensive hours in a Taiwanese print shop. It culminated in the creation of the very first interactive print ad, which was featured in 150,000 copies of WIRED's January 2014 issue distributed in Chicago and NYC. 

We brought the Moto Maker, online configuration tool for the Moto X, to a piece of paper. Just touch the color swatches to see the back of the phone change color. After some tricky printcraft that involved conductive ink and long hours in a Taiwanese print shop it shipped in the 2014 January issue of WIRED of 150,000 copies (in Chicago and NYC), you'll find the very first interactive print ad.

Moto Match made its debut at New York Fashion Week 2013, surprising and delighting attendees at the Milk Made party. The kiosks, equipped with vision-sensing cameras and algorithms, analyzed clothing to suggest a Moto X that complements the user's outfit. If the suggestion wasn't to their liking, attendees could swipe to customize and sign their creation. They could then have it beamed out to social networks or emailed to themselves. 

Moto Match made its debut at New York Fashion 2013 to the surprise and delight of Milk Made party attendees. The kiosks vision sensing cameras and algorithms analyzed clothing to offer up a Moto X complements your outfit. Don't like it, swipe to customize and sign your creation. Have it beamed out to social networks or emailed to yourself.

Large storefront installations, visible throughout Manhattan and Chicago, extended the reach and scale of the Moto Match experience. The user experience was optimized for large-scale touch, focusing on simple engagement and entertainment. This campaign effectively launched a new flagship Android phone in a crowded and fragmented market. 

Large storefront installations seen throughout Manhattan and Chicago, extended the reach and scale of the Moto Match experience. User experience was optimized for large scale touch, keeping focus on simple engagement and entertainment. Our campaign solidly launched a new flagship Android phone in a crowded and fragmented market.