MAESTRO

Maestro is a digital cloud-based platform designed to facilitate a stronger and more effective relationship between Service Providers, Fleets, and Michelin. It enables Michelin to reinvest in its customers. 

maestro

Maestro is a digital cloud-based platform designed to help create a stronger and more effective relationship between Service Providers, Fleets, and Michelin. Maestro helps Michelin invest back into its customers.

As a three-sided marketplace, Maestro bridges both close and distant connections with Michelin. During the process of defining, designing, and launching Maestro, we provided it with a name, positioned it strategically, and developed supporting materials for both internal and external audiences. 

As a three-sided marketplace, Maestro straddles close and removed associations with Michelin. In defining, designing and launching Maestro we named, positioned and created supporting material for internal and external audiences.

The symmetry and form of the Maestro mark evoke the ancient symbol known as a triquetra. This symbolizes reciprocal promise, unity, and open communication between digital platforms and humans. 

The symmetry and form of the Maestro mark evokes the ancient symbol known as a triquetra. It represents reciprocal promise, unity and open-communication between digital platforms and humans.