honest dollar

Revolutionizing retirement through low-end pricing disruption, frictionless sign up and delightful user experience.

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Innovative products and services elevated the this launch to Ad Age’s Viral Brand of the Year.

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"Despite regulatory headwinds and plenty of competition, Honest Dollar carved out a niche in financial services by servicing the nearly 16 million self-employed people in the “gig economy” who lack access to a retirement plan or 401k."


"Want some new music for your subway ride? Wave your phone at the 'Share to Go' interactive poster on the wall as you're hurrying through your train station."


honest dollar was acquired by Goldman Sachs in March of 2016; initial investors include Aaron Patzer, Formation 8, Vikram Pandit and will.i.am. 
Share To Go  
A digital/physical content distribution platform via NFC enabled posters and kiosks placed in major traffic zones in New York, San Francisco, Chicago and Dallas.

Honest Dollar is out to revolutionize retirement through its low-end pricing disruption, frictionless sign up and delightful user experience. Focusing on an underserved market: small business owners, the app ecosystem allows employers to invite employees to sign up and setup their retirement plan. I lead product strategy, design and user experience—compiling insights from behavioral economics, conducting usability testing and designing the overall experience.

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