at&t rethink possible

Repositioning AT&T from a defensive posture, to a conversation changing orientation as a lifestyle brand.

at&t

Repositioning AT&T from a defensive posture, to a conversation changing orientation as a lifestyle brand.

To reivograte ATT's brand visual language, visual forms and typographic voices met with a reapportioned color palette. The result was a friendly, playful and fresh expression for a laggard telecom giant.

To reivograte ATT's brand visual language, visual forms and typographic voices met with a reapportioned color palette. The result was a friendly, playful and fresh expression for a laggard telecom giant.

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