SCTY

// New York

Ali Madad

Applied AI architect · Health AI founder · Board-Certified Patient Advocate (BCPA)

I take AI from executive discovery to production, with a focus on healthcare. I built GiveCare, an SMS AI companion for family caregivers, and InvisibleBench, an open benchmark for caregiving AI safety. Before that: 15+ years leading strategy, product, and customer experience for IBM, AT&T, and Wells Fargo.

experience

GiveCare — Founder and product lead

Sep 2024 – present
  • Built an SMS AI companion that gives family caregivers personal support on any phone. No app to install.
  • Created InvisibleBench, an open caregiving-AI benchmark on arXiv: 64 multi-turn scenarios, 51 turn-level checks. Four frontier models caught only 12–45% of crises.
  • Built agentic memory for long conversations and observability that never exposes health data.
  • Leading clinical review and a shared benchmark standard with coalition partners. Pilots scoped with memory-care and employer-benefits organizations.

SCTY — Principal and founder

Oct 2008 – present
  • AI strategy for Fortune 500 and agency leaders (AT&T, Interbrand, Co:Collective): use cases, prototypes, adoption plans.
  • Open-source agent tools: agentcy-cli for brand, voice, and visual systems (385 stars) and civic-cli for policy research (66 stars).

earlier

  1. 2021–23

    VP, Innovation, Hologram Sciences

    Incubated consumer brands for underserved audiences.

  2. 2017–20

    Creative Director, Havas

    Brand and customer experience for IBM, ADP, Michelin, and Wells Fargo.

  3. 2015–16

    Group Creative Director, Deloitte Digital

    Grew the NYC studio to 30+ people.

  4. 2015

    Chief Design Officer, Honest Dollar

    Fintech retirement platform. Acquired by Goldman Sachs.

  5. 2014–15

    Creative Director, Chaotic Moon

    AI, IoT, and blockchain prototypes for Disney, Honda, and AMD. Acquired by Accenture.

  6. 2002–13

    Razorfish, Rockwell Group, Ogilvy & Mather

    Coca-Cola relaunch. Built Design Machine, a rules-based brand layout system. Taught at Pratt, Cooper Union, and UT Austin.

skills

AI systems
LLM apps · agentic memory · evals and guardrails · observability · LLM-as-judge
Engineering
Python · multi-provider LLM APIs · CLIs · REST APIs · SMS
Health and governance
Health data privacy · AI safety standards (CHAI) · patient advocacy
Customer
Executive discovery · use-case prioritization · workshops · prototyping

health AI and credentials

Certified
BCPA · NVIDIA Agentic AI Professional · Harvard Medical School, Dementia (2025)
AI safety and standards
Work Group Lead, CHAI Mental Health Chatbot · Software Safety Standards Panel, Internet Safety Labs
Advisor
Alchemain · Dublr · A Better Goodbye
Speaker
National Conference on Caregiving Research (2026) · Elizabeth Dole Foundation (2026) · HITLAB Innovators Summit (2025) · Emory University (2025)
Patents
Five design patents

education

  1. 2003

    Cranbrook Academy of Art

    MFA, 2D Design

  2. 2001

    Rochester Institute of Technology

    BFA, New Media Design