.brgr
The visual identity program and print collateral for brgr, a chef-centered burger restaurant, was built on an updated notion of premium Americana. This fast-good restaurant uses the familiar gesture of grasping hands as a central icon; a two-color overprinting technique is used on all print collateral. Touchpoints throughout the restaurant bring the playful nature of this identity to life.

Created while at Studio Red / Rockwell Group.