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The CIES Coca-Cola Innovation Zone was part of the 51st annual CIES Food Business Summit which took place between June 21 and 23 at the Shangri-la Hotel in Shanghai, China. The 500 square meter exhibit space was designed as an interactive exhibit showcasing The Coca-Cola Company's worldwide product, package and equipment innovation. The content and theme of the exhibit was based upon the Coca-Cola "Make Every Drop Count" visual language and incorporated content developed for the KO Lab at Coke Headquarters in Atlanta, GA.


Created while at Studio Red.