consumer — media
A connected customer lives in a digital world that changes everything for you and your brand.
fashion & luxury
As the industry moves towards a more connected customer, luxury brands/retailers must figure out a way to translate their customer experience and brand values to the digital world.
To help a leader find its footing in a new digital world, we researched, concepted and created a vision for a future Pizza Hut mobile experience that included: menu discovery, filtered searches, curated pizzas, quick ordering options, social interactions in and outside of the app and integrating into chat apps via stickers and custom keyboards.
Research and insights
To bring the brand idea, relentless innovation to unleash human potential, we created a dynamic and inventive visual system to anchor to 'Rethink Possible.'
Point of purchase display
The sensibility of Stubborn Optimism took form as a fizzy fantasy fueled version of the everyday from vending machines in Shanghai, to coolers in Istanbul to signage throughout World of Coca-Cola in Atlanta. A programmatic approach to brand asset management, The Design Machine, was created to help introduce a systematic and scalable way for bottlers, retailers and brand managers to activations that were contextually relevant and conformed to standards.
Programmatic asset management
Visual identity system
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